Announcing Deanan Gourmet Popcorn in +Shop for 20% to 40% Earnings Plus Free Shipping— No need to run a fundraiser when you can Shop with Purpose!

CAMPBELL, CA — Making every day a “Giving Tuesday,” MarketNation is thrilled to announce the launch of Deanan Gourmet Popcorn in +Shop, bringing one of America’s most beloved fundraising favorites into a brand-new, purpose-driven shopping experience. Raising money for your school, community group, or favorite cause through online popcorn sales has never been this simple—or this rewarding. At checkout, shoppers can choose from over 1.3 million nonprofits to support with every order.

Even more exciting, +Shop goes far beyond the now-expired AmazonSmile program by donating a guaranteed 5% of every purchase to the nonprofit selected at checkout. That’s 10x what the previous platform offered!  And for organizations registered with +Shop, the impact grows even bigger: they can earn up to 40% on select products.

Why deal with the hassle of traditional fundraising when you can shop for what you want, support the causes you love, and invite others to do the same?  Just share your +Shop link, that’s it!

Founded in 1979 by Lt. Col. Dean Alexander and family, Deanan Gourmet Popcorn is known for handcrafted quality and crave-worthy flavors including Classic Caramel, Cheddar, White Cheddar, Vanilla, and Rainbow Mix and now, Deanan is officially available in +Shop.

“At Deanan Gourmet Popcorn, we believe every kernel tells a story—of flavor, tradition, and community,” said Tref Hodge, CEO of Deanan Gourmet Popcorn. “Our partnership with +Shop makes it easier than ever for customers to enjoy our popcorn while supporting meaningful causes. Fundraising isn’t just part of our business; it’s part of our purpose—helping schools and organizations thrive one bag at a time.”

Deanan Gourmet Popcorn is a perfect match for the +Shop Network and an easy favorite for Shopkeepers. As a family-owned business with a long history of supporting local communities, Deanan’s commitment to excellence shines through in every batch. Using only premium ingredients and cooking in small batches ensures exceptional freshness and flavor every time. Deanan Gourmet Popcorn is Kosher, Non-GMO, Gluten-Free, and produced in a peanut-free facility—making it a treat everyone can feel good about sharing.

NEW: “BUY MORE” promo bags — exclusively in +Shop!

To celebrate the launch, MarketNation and Deanan have teamed up to offer an exclusive “BUY MORE” sample program for Shopkeepers and volunteers. For a limited time, you can purchase 100 Deanan Gourmet Popcorn promotional bags for just $49.99—with free shipping.

These convenient ½-cup sampler bags come with QR code stickers that link directly to your +Shop so recipients can scan and instantly BUY MORE through +Shop—turning a quick taste into ongoing community support. The program modernizes classic popcorn fundraising by making it effortless: +Shop handles payments, shipping, taxation, and all the logistics, so parents, teachers, students, and volunteers can focus on what matters most—sharing samples and inviting their community to participate.

Volunteers can hand the sample bags out on campus, at local sporting events, in offices, at neighborhood gatherings—anywhere people naturally connect. No need to organize a formal fundraising event.  People can simply purchase “BUY MORE” promo bags to distribute for themselves, making every touchpoint in the community a digital gateway for supporting the people and programs that shoppers love.

“We believe popcorn is the perfect product for helping Shopkeepers introduce +Shop to their shopper communities,” said Steve Dueck, Founder & CEO of MarketNation, creators of +Shop. “Schools, scouts, youth groups—virtually everyone loves popcorn. Being married to a teacher and raised by two teachers, also having been a merit badge counselor for my son’s Boy Scout troop, I’ve seen firsthand how popcorn sales can bring communities together for meaningful causes. With our ‘BUY MORE’ initiative, we’ve done everything we can to help Shopkeepers and their volunteers earn a 5–10x return on sample bags they share locally. And for anyone who wants to go a step further, we make it simple to add a donation to the Shop cause they’re supporting.”

How a volleyball team can earn a 5x–10x return when purchasing the $49.99 “BUY MORE” promo bags

For example, a school volleyball team purchases 100 BUY MORE promo bags for $49.99. Each player distributes a few sample bags to neighbors, friends, and fans, encouraging them to scan the included QR code to “try it, then BUY MORE.”

If their community purchases 20 bags, and each generates an average $12.50 contribution, the team earns a 5x return.

If they purchase 40 bags, the team hits a 10x return—all before additional donations or purchases of other +Shop products. Achieving a 10x return requires fewer than three bags sold per player.

Bottom line: For teams, groups, and organizations of any kind, Deanan Gourmet Popcorn now partnering with +Shop isn’t just fundraising—it’s fundraising reinvented!

Deanan Gourmet Popcorn is available now to every School & Nonprofit participating in the +Shop Network. Shopkeepers and their shopper communities can choose from a wide range of flavors, packs, and sizes—perfect for home, gifts, events, or group fundraising. Every purchase helps power local initiatives and community causes nationwide.

About MarketNation

+Shop by MarketNation enables people to Shop with Purpose™. Selection, price, and convenience matter — but who benefits matters most. +Shop is MarketNation’s purpose-driven distributed marketplace where shoppers support the communities and causes they care about most as part of their everyday shopping experience. Shoppers buy directly from Brands and the authorized Distribution Partners who support them. Whether it’s a School, Nonprofit, Creator, Influencer, Brand, or Brand Partner, everyone benefits. See MarketNation Founders Letter to learn more about the company’s enduring commitment to enabling the Shop with Purpose mission and empowering Shopkeepers of every kind. People can apply for a +Shop at ShopWithPurpose.com.

About Deanan Gourmet Popcorn

Deanan Gourmet Popcorn is a family-owned company based in Wylie, Texas, known nationwide for its high-quality, small-batch popcorn. Deanan has been a trusted fundraising partner for schools and nonprofits for more than 40 years, offering delicious flavors and easy-to-sell products that bring joy to every occasion.

Contact Us 

Sara Harris, MarketNation Inc.
Email: sara@marketnation.com
Phone: 1‑888‑363‑4041
Learn more about +Shop at ShopWithPurpose.com

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